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I’m not here to rehash the game itself.. Chris Berman & Tom Jackson do a great job, so we’ll stick with my area of knowledge. Plus I bought a Bears contract for $30 on World Sports Exchange during the 2nd quarter (sold out at $20 just before halftime), so what do I know.

First off, Colts — an AFC team — won the big game. You’d think the infamous “Super Bowl Indicator” would thus suggest the markets are headed for a rough year. But the (then Baltimore) Colts and the Bears both hail from the original NFL — not the old AFL, Lamar Hunt’s creation in the 1960’s. According to market & football history, no matter which team won, the US stock market indexes are set for a positive year.

Goldman Sachs recently took the sports/finance link to a new level. They claim that shares of companies based in the hometown of the Super Bowl champ outperform the markets for a month after the game. While the rationale seems dubious, and the purported excess returns negligible, I simply have to comment.

If one was so inclined, here are a few stocks headquartered in Indy:

Teewinot clients have a position in one Indianapolis-based company that didn’t show up on a scan of the big Indy companies. Hurco (HURC), with a $230 million market cap, makes equipment for metal machine shops. I like the 14 P/E combined with high growth numbers and a chart pointed northeast.

Long HURC

P.S. I had no idea where the losing team’s pre-made celebration gear went.. nice story!